The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Latest Episodes
YouTube Deleted 35 Million Subscribers Overnight
In 2026 YouTube deleted 16 channels with 35 million subscribers and 4.7 billion views between them. Everyone assumed AI got punished. It didn’t, and once you see the real reason you’ll stop worrying about your subscriber count for good.I...
Your Best Post Might Be the Trap
Your best-performing video might be the worst thing you could ever copy. I found that out after a video of me bathing elephants in Thailand pulled 12 times my usual views.In this episode I break down why chasing your viral hits will quie...
You're Using the Wrong Content Playbook
If you keep telling yourself you're just not good at content, you're probably not bad at it. You're running the wrong playbook, like reading the rules for basketball and trying to play soccer.In this episode I break down the playbook coa...
Old Content Advice Is Costing You
9 Pieces of Content Advice I Stopped GivingThere are nine pieces of content advice I used to give every client, and I've stopped giving all of them. Not because they were wrong, but because everything underneath changed.In this ep...
You Are Not A Coach. You’re A Content Creator
A coach making $7 million a year looked at me and said "you're not a coach, you're a content creator." It reorganized how I think about this whole business.In this episode I break down what the coaches making millions do differently with...
