The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Latest Episodes
Your Best Post Might Be the Trap
Your best-performing video might be the worst thing you could ever copy. I found that out after a video of me bathing elephants in Thailand pulled 12 times my usual views.In this episode I break down why chasing your viral hits will quie...
You're Using the Wrong Content Playbook
If you keep telling yourself you're just not good at content, you're probably not bad at it. You're running the wrong playbook, like reading the rules for basketball and trying to play soccer.In this episode I break down the playbook coa...
Old Content Advice Is Costing You
9 Pieces of Content Advice I Stopped GivingThere are nine pieces of content advice I used to give every client, and I've stopped giving all of them. Not because they were wrong, but because everything underneath changed.In this ep...
You Are Not A Coach. You’re A Content Creator
A coach making $7 million a year looked at me and said "you're not a coach, you're a content creator." It reorganized how I think about this whole business.In this episode I break down what the coaches making millions do differently with...
Six Videos in Thirty Minutes
Daily content does not require daily work, and that one wrong assumption is why most coaches burn out or never start.In this episode I break down how to shoot six short-form videos in 30 minutes, which is a full week of content in one we...
