The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
Episodes
124 episodes
Sales Is NOT About Selling | Kris Cochrane
Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They’re here this week to unpack with me their unconventional (but highly effective) sales strategies.As partners behind Beyond Closer...
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Episode 124
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52:32
The Sales Whisperer | Vanessa Horn
In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart.Over $100M sold. Zero manipulation. 100% human.Yes, you read that right—over $100M.Her approach isn’t about flashy scripts or aggressive p...
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Episode 123
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41:46
Creating Content That Sells | Laura Higgins
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.In this episode, Laura shares the content strategy that took her from broke u...
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Episode 122
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58:54
7-Figure CRM by ‘Accident’ | Jenna Larson
Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.’ 🤯Leaving her corporate job was just the beginning. Jenna saw a need in the online business world for a CRM tool designed for social media—and she...
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Episode 121
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48:56
The $80K/Month Side Hustle | Sean Ferres
When your side hustle makes $80K a month, is it still a "side" hustle? 🤔Sean Ferres dropped out of engineering school to become a full-time music producer & DJ, playing gigs on hot air balloons and yachts, and chased his music dreams...
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Episode 120
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50:14
Black Belt Turns Digital Marketer | Cris Rodriguez
Turning a passion into profit isn’t easy, especially if your passion involves Jiu jitsu mats over marketing dashboards. But there is one CEO who’s cracked the code for martial arts school owners, helping them grow their businesses in a uniquely...
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Episode 119
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48:41
Vulnerability: Your Superpower | Travis Cochran
Every entrepreneur knows this feeling—running a business is like carrying the weight of the world on your shoulders.And when that weight piles on? Anxiety’s right around the corner, ready to mess with your head and your hustle. That’s wh...
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Episode 118
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39:24
1 Mistake Cost Him a $30M Business! | Anik Singal
Most marketers don’t realize they’re just one FTC crackdown away from losing it all.Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC inv...
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Episode 117
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52:48
$50M Sales Strategy | James Sackl
Behind every multi-million-dollar business, there’s a strategist pulling the strings.For Sales Sniper, that’s James Sackl. He’s not the one in the spotlight, but he’s the guy behind the scenes making sure every move is calculated, intent...
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Episode 116
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42:19
Scale to 7 Figures with SEO | Damon Burton
Most people give up on SEO too soon because they don’t understand why it takes time. But Damon Burton, Founder of SEO National, has a different approach. He knows that SEO is a long-term play that pays off in a big way.Damon’s helped cli...
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Episode 115
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44:07
Systems that Grow to $1M | Ernesto Mandowsky
Most business owners aren’t even scratching the surface of what tech can do.In this episode, Ernesto Mandowsky unpacks how simple systems can turn your small business into a million-dollar machine!Ernesto, Founder of Million-Dolla...
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Episode 114
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43:11
Treat Content Like A Pro Athlete | Tony McAleavey
Who you surround yourself with matters.That’s according to Tony McAleavy, an ex-firefighter turned viral fitness coach, who built a 7-figure business and gained over 1M followers in just 12 months.In this episode, Tony unpa...
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Episode 113
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49:52
You Need To Be More Selfish if You Want To Succeed | Toby Morrison
Build a million-dollar business + change lives = 100% possible and without burning out!I sat down with Toby Morrison, of CFS Health. What started as a solo coaching gig is now a global business helping people in 65 countries re...
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Episode 112
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15:56
$2M Agency Growth Strategy | Austin Schneider
Want to bank $200k/m as a videographer or agency?I sat down with Austin Schneider, Founder of AgencyU. He was a video guy, lugging all the gear and pressing “record” for his clients. Now he’s completely syste...
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Episode 111
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49:51
Breaking Past Plateaus | Andy Morgan
Andy Morgan, the founder of Ripped Body and Athlete Body, has been coaching serious lifters and bodybuilders in Japan and from around the world, to train and get to competition ready level.Our conversation was more about his business...
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Episode 110
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50:42
TV Host on Knowing Where to Look | Peter Murphy Lewis
🤬Is your marketing strategy confusing the heck out of you? 😡From TV hosting to marketing director for major corporations, Peter Murphy Lewis is here to set the record straight: if your strategy is confusing, it’s costing you.
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Episode 109
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51:41
Street Fighter Turned $4 Million CEO | Danny Calafell
Most businesses are doomed from the start.From fighting in boxing rings to leading a multimillion-dollar business, Danny Calafell is here to warn you: if you don’t know how to fight, your business is doomed to fail.<...
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Episode 108
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45:36
AI-Proof Your Future | Jonathan Mast
Creation or evolution? Have we created something completely new with AI, or are we simply evolving as a more capable species?Jonathan Mast, an AI consultant, made his case as a guest on my show, the Content Capital...
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Episode 107
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43:04
My Hidden Past: Inside a Cult (Part 2) | June Kato-Rider
This episode isn't about content creation or making money. It's about diving deeper into my past, growing up in a cult, and how it shaped who I am today.If you’re looking for content creation and marketing tips, skip this one. ...
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Episode 106
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45:13
My Hidden Past: Inside a Cult | June Kato-Rider
This episode is not about content creation, making money, or even really about entrepreneurship. It’s about me and past, born and raised in a cult. If you’re here for stories, tips and tricks on content marketing, then I’ll save...
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Episode 105
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50:27
$300M in Sales at 25! | Jon Weberg
He started working at 10 and is now banking $300M in sales!Jon Weberg shows how focusing on customer experience and retention should be your primary strategy for business growth.He will show you why personality be...
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Episode 104
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1:04:03
Why AI Won't Replace Video Marketers | Atiba de Souza
Will AI make you obsolete in video marketing?Atiba de Souza “The Video Content Superman” says otherwise. As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strateg...
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Episode 103
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47:59
$5.5M Profit in 2023 - at 27! | Lauren Tickner
She ditched the corporate grind and now wins massively at 27!How did Lauren Tickner do it?Lauren Tickner is the CEO of Impact School and Scale Systems. In 2023 alone, she generated $5.5 million in profit. With over 1...
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Episode 102
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57:57
What It Takes to Build a Resilient Startup Business | Charles Gerencser
Should LinkedIn be your next focus to grow your business?Charles Gerencser will show you how.With a solid background in technology, media, and business strategy, Charles has turned his focus to helping business succeed on Lin...
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Episode 101
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55:16