The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Hook, Laugh, Sell: Going Viral the Harmon Brothers Way
From Squatty Potty unicorns 🦄 to parenting chaos, stopping scrolls and selling like crazy has become the calling card for the now-dominant Harmon Brothers.
Shane Rickard is the creative lead turned now CEO of Harmon Brothers, the Utah video ad agency wildly famous for creating cultural phenomena for brands seeking explosive growth. As CEO, Shane oversees the strategic alchemy of humor, emotion, testing, and understanding people's problems that make Harmon's campaigns shine.
Aside from repeatedly crafting pop culture moments, Shane also speaks at conferences worldwide to help other marketers level up their creative game and eliminate ineffective advertising that feels tone-deaf or divorced from real human emotions. His wheelhouse lies in truly understanding people’s problems and channeling their unconscious desires into memorable content that gets results.
After thoroughly geeking out over some of their most famous work, Shane and I got into the underlying frameworks, philosophies, and responsible applications of new tech that separate Harmon Brothers from fly-by-night viral hits. There’s much more science, strategic testing, and consumer empathy fueling their advertising apparatus than you may expect!
If you want to captivate audiences and steer them from bored to buying, listen till the end to hear the Harmon Brothers CEO reveal their playbook.
Find Shane Rickard at:
https://harmonbrothers.com
https://www.instagram.com/shanerickard
https://www.linkedin.com/in/shanerickard
Squatty Potty Ad: https://www.youtube.com/watch?v=YbYWhdLO43Q
Follow Ken Okazaki at:
https://www.facebook.com/groups/influencervideo
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
