The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Cult Tactics for Entrepreneurs? Ethical Strategies to Grow Your Tribe with Sylvania
The guest for our podcast today is Sylvania Harrod, who calls himself a "connector", who helps "silverback" speakers, coaches, and service providers achieve their dreams by strategically matching them with partners that complement their genius zone.
Sylvania Harrod, whose life journey has taken him from serving as a disabled veteran to excelling as an entrepreneur and athlete, is the best-selling author behind "The 6-Figure Roadmap" and the brainchild of the "Mailbox Money" initiative, sharing his multifaceted success story through engaging online content.
Sylvania studied the methods cults use to attract devoted followers. He provides practical tips for ethically applying similar tactics - like compelling storytelling, promoting shared beliefs and rituals, and positioning yourself as a charismatic leader figure - to build a dedicated audience around your business or brand.
We also discuss common entrepreneurial pitfalls, like chasing shiny objects and building prisons of unwanted success rather than identifying your zone of genius. He introduces the powerful concept of "mailbox money" - building passive income streams through affiliate marketing, strategic partnerships, and equity deals so you can attain time and financial freedom.
Find Sylvania Harrod at:
https://www.instagram.com/sylvaniaharrod
linkedin.com/in/sylvaniaharrod
https://www.facebook.com/groups/mailboxmoneygroup
Follow Ken Okazaki at:
https://www.facebook.com/groups/influencervideo
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
