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The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
From 0 to 11K+ Subscribers - The Content Strategy That Works
This episode is for:
- Podcasters ready to make the jump to video
- Entrepreneurs wanting to grow their brand with video
- Content creators struggling to build a sustainable system
- Creators tired of YouTube “hacks” that don’t work long-term
- Anyone serious about building a brand
This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube.
He knew one thing: video is a different beast.
For over 10 years, Omar built a wildly successful podcast with millions of downloads. And if that sounds like an exaggeration, go ahead and Google "top business podcasts" and see where his show ranks.
That’s where my team at 20X Agency stepped in and took Omar from podcast-only to a full-fledged YouTube brand with a proud 11K subscribers (and counting), and scale his content on all major social media platforms without burning out!
Key takeaways from this case study:
- The YouTube shift: Why podcast and video audiences behave differently
- Content strategy upgrades: How Omar refined his delivery for video
- How to grow your audience while keeping your workload manageable
- Omar didn’t rely on viral gimmicks. He built a streamlined content machine that works.
If you’ve been looking to actually grow on Youtube, have a watch at this interview
📌 Want to work with my agency? Comment “20X” below and let’s talk.
📌 Subscribe for no-BS content marketing strategies.
Follow Omar Zenhom at:
https://www.youtube.com/@100mba
https://www.instagram.com/omarzenhom/
https://www.facebook.com/ozenhom
https://www.tiktok.com/@theomarz
https://www.linkedin.com/in/omarzenhom/
https://x.com/TheOmarZenhom
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About Ken Okazaki
Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.
Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.
Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.
If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
https://www.youtube.com/@contentcapitalists
