The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom
Most people would kill to get Gary Vee on their podcast.
Omar Zenhom did… and still barely scraped 400 downloads. His words?
“That podcast was shit.”
But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still showing up three times a week, every week.
In this episode, Omar breaks down:
- Why his first show flopped (even with big-name guests)
- The soda-on-the-boardwalk trick that jumpstarted his growth
- What creators get wrong when trying to monetize
- His no-BS strategy for building real momentum
- How he bootstrapped a SaaS company and sold it (as a non-tech founder)
If you’ve ever felt stuck with your content, burnt out on “expert advice,” or tempted to copy someone else’s style—this one’s a wake-up call wrapped in humor and honesty.
🔥 Warning: May cause uncontrollable urges to start (or restart) your show the right way.
📌 Drop “20X” in the comments if you’re done playing small.
📌 Subscribe for more content that doesn’t suck.
#contentcapitalist #100mba #podcastfail #businesspodcast #saasfounder #kenokazaki #omarzenhom
Follow Omar Zenhom at:
https://www.youtube.com/@100mba
https://www.instagram.com/omarzenhom/
https://www.facebook.com/ozenhom
https://www.tiktok.com/@theomarz
https://www.linkedin.com/in/omarzenhom/
https://x.com/TheOmarZenhom
—
Time Stamps:
00:00 Quitting His Job—No Plan B
00:15 What a Failed Podcast Taught Him
03:18 How He Hit 130M+ Downloads
05:27 The Overlooked Skill That Drives Growth
11:05 How He Got Listeners Without Ads
23:08 Simple Tools That Actually Work
24:01 Building SaaS with Zero Coding Skills
24:50 Finding Tech Talent on a Budget
26:46 How He Pre-Sold a Product from Scratch
32:13 Avoiding Burnout as a Creator
36:23 A Smarter Way to Plan Your Year
37:57 How Free Content Builds Trust
40:22 The One Thing That Makes You Stand Out
42:55 The Question That Fixes Bad Content
43:46 Omar’s Final Challenge to You
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About Ken Okazaki
Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.
Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.
Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.
If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
