The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Jeni Hott’s $10M Secret
Think you need ads, funnels, or a massive social following to make millions online?
Jeni Hott disagrees, and she’s proved it!
She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose.
In this episode, Jeni reveals:
- How she made her first $60,000 off a blog without knowing it 💸
- The anti-funnel system that kept working for 17+ years 🔄
- Why going “invisible” can be the ultimate growth strategy 🕵️♀️
- The hidden power of obsessively listening to your audience 👂
- Her rule for keeping business fun—and making it last 🎯
If you’re tired of being told to post more, sell louder, and hustle harder, this is your permission slip to do it your way—quietly, strategically, and with zero burnout.
💥 Caution: May inspire you to delete your entire content calendar.
📌 Drop “INVISIBLE” in the comments if this hit different.
📌 Subscribe for more content that doesn’t require selling your soul.
#contentcapitalist #jenihott #digitalbusiness #onlineincome #passiveincome #kenokazaki #introvertfounder
Follow Jeni Hott at:
Website: https://jenihott.com/
Facebook: https://www.facebook.com/jenihott/
Instagram: https://www.instagram.com/jenihott/
LinkedIn: https://www.linkedin.com/in/jenihott/
Time Stamps:
00:00 This Episode Almost Didn’t Happen
00:35 She Made $10M Without Being Famous
03:42 How Blogging Quietly Beat Social Media
08:16 From Burnout to $60K in Her Sleep
17:14 Automate Your Content, Not Your Soul
21:34 The No-Funnel Strategy That Still Works
27:12 Her System to Scale Without the Hustle
28:07 Personal Crisis = Business Breakthrough
31:46 Intentional Brands Make More Money
35:11 The Pricing Mindset Most Coaches Miss
43:46 Coaching? Don’t Skip This Advice
50:26 What She’d Tell Herself 17 Years Ago
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About Ken Okazaki
Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.
Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.
Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.
If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
Content Capitalists YouTube
