The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
I Hired A Viral Agency, Then Fired Them
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👉Watch this episode on youtube: https://youtu.be/eF9GHZ5KxTY
I paid a top agency to turn my content into a viral machine. It worked. Views up, engagement up, comments up. Two months later I fired them.
In this episode I break down what happened when I handed myself over to one of the best viral agencies out there as if I were my own client, why I shut it down while the numbers were still climbing, and the only moat left in 2026 that AI cannot clone, deepfake, or copy. It comes down to two lines. Do cool stuff. Talk about it.
If you're a coach, service professional, or agency owner posting optimized content and quietly turning into a slightly shinier version of every other coach, this is your wake-up call. Winning the algorithm is easy. Being the one coach a buyer actually remembers is the real game.
Inside this video, you'll learn:
- What happened when I hired a top viral agency to treat me like one of my own clients
- Why my best performing content was the exact reason I pulled the plug
- Why the outlier-plus-AI strategy that worked six months ago is dead
- The 100-year pattern of moats collapsing, from Hollywood triple-threats to Auto-Tune to the iPhone
- What voice cloning and deepfakes in 2026 actually means for your business
- The one moat AI still can't touch
- My real moat, including the parts I spent years too embarrassed to put in any content
- The pattern behind Alex Hormozi, Taki Moore, Chris Do, and Vinh Giang
This is not another optimized guru framework, which is sort of the entire point. You get the actual experiment I ran on myself, plus the personal history I avoided talking about for most of my career.
If you made it this far, you already understand why this matters more than another hack. Hit subscribe and follow along, and if the podcast earned it, give it a like so it reaches a coach who needs to hear it.
Timestamps:
00:00 I Hired an Agency to Make Content as Me
01:33 It Performed Great. It Wasn't Me. I Fired Them.
02:11 Why the Outlier Strategy Became Dangerous Advice
03:36 100 Years of Moats Getting Destroyed
06:57 Deepfakes, Voice Cloning, and What's Left
07:17 The One Thing AI Can't Touch
07:38 My Actual Moat (a Cult, a Globe, and a Minivan)
12:01 Do Cool Stuff, Talk About It (Hormozi, Taki, Chris Do, Vinh Giang)
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