The Content Capitalists
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
The Content Capitalists
Post It Ugly
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You know exactly what to say. You know how to record it. The video is shot, edited, and sitting in your Google Drive right now, and you still haven't posted it. That's the exposure gap, and the fix is two words: post it ugly.
In this episode I break down why your finished videos die of old age in a folder, why perfectionism is almost always fear wearing a nicer outfit, and the one rule that gets your content into the world. This is the final part of the series, and it's the one that actually makes you hit publish.
If you're a coach who keeps telling yourself the hook needs work or the brand isn't ready, this is the permission and the system to press post.
Here's what I get into:
- Why "I want it more professional" is usually code for I'm scared to be seen
- The five fears hiding inside the exposure gap
- Why you build confidence by surviving the post, not by planning it
- The 100-view rule that lowers the risk of hitting publish
- The four-point checklist for post it ugly versus post garbage
I'm not telling you to throw slop at your audience. The opposite. This is about knowing the difference between an imperfect video worth posting and a lazy one that isn't, then shipping the first kind every single week.
So here's the takeaway. A beautifully edited video sitting in your Google Drive is worthless. Post it ugly, get real feedback, and get better in public. If you want the full system for turning that content into actual client conversations, that's Video Marketing Machine, and the full training is here: https://youtu.be/F3cHaH_H2w4
If you want to see the video for this episode, watch here: https://youtu.be/bKR-TDYARRU
New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.
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Timestamps:
00:00 The Video Rotting in Your Google Drive
02:41 The Exposure Gap and Its Five Fears
05:35 The Stage, 500 Strangers, and a Made-Up Fear
09:07 COVID, Bankruptcy, and Holding My Wife's Hand
11:13 Post It Ugly, Get Feedback, Build Confidence
16:04 Post It Ugly vs Post Garbage: The 4 Checks
23:11 The Real Risk Is Staying Invisible
